Esure, an on-line insurance company, announced the findings of a report done by Geoff Beattie, a university professor in Manchester: cave man instinct is manifested in the way men drive their cars. This behavior is caused by men’s prehistoric survival instincts as hunters and fighters and manifests as the need to drive fast, show off and fight against other car drivers. Mike Pickard, head of risk and underwriting at esure comments, “This report makes a very clear point. It is not just about skills or enforcement but about teaching young men in particular to overcome natural instincts that have evolved to enjoy speed, danger, risk-taking and showing off. It was fine for cavemen but not for the modern car driver.” Thus it is expected that car insurance premiums will cost more than that of women.